The eagerly anticipated Nintendo Switch Lite announcement earlier in July 2019 has many Nintendo die-hards scratching their heads. Many fans were left feeling shortchanged by the lack of newer features on the Lite, while others saw it as a step in the right direction for the company attracting a new class of gamer. The name Lite itself does denote that something has been shaved off the original. Could the new announcement be seen as Nintendo attempting to cater to a wider market – after all Pokémon Let’s Go changed the premise of the games to appeal to a new target audience. Or, will the missing features of the new handheld device render it less successful than the hero product in Nintendo’s wheelhouse?